Diversify Revenue to Keep Steady Cash Flow

Expand your customer base. Your revenue shouldn’t be dependent on a few base customers. Some options to accomplish this might be to expand into other markets that make sense for your business, boost your marketing budget for next year, and network within your industry in order to forge new relationships that could add a variety of small revenue streams. Remember that customer service is often proclaimed as one of the easiest ways to outplay the competition, so spend some time getting to know your clients, build their trust, and work with them to exceed their expectations. When an economic recession hits, those clients will likely turn to you first.

Review Inventory

If your business provides product, look into reducing inventory costs without forgoing quality of goods or upsetting customers. Research sourcing options and prices. If you keep a large amount of inventory on hand, think about how easy or difficult it will be to liquidate that inventory when a recession hits and adjust your supply accordingly.

Keep Tabs on Credit Rating

It’s more difficult to secure loans in times of economic downturn—which you may need in order to keep your business afloat—and small businesses are often the first to suffer. However, your odds of getting approved are greater with good personal credit, so be sure to keep both personal and business credit in good shape. A major component of keeping credit in check is managing debt, especially because debt compounds quickly when budgets are forced to tighten during a recession, so pay it off while you can.

Reduce Expenses

As a small business owner, you’re aware of the non-essentials or little luxuries that eat into your bottom line without stimulating growth, so when times get tough, one of the first steps should be to do away with any discretionary expenses. This is the time to re-evaluate things like office supplies, vendor output, company policies on travel, bills, and leases. For instance, in crunch time, is your office space large enough that you could condense the space of your operation and sublease the other part in order to offset some of the cost of the lease?

Plan an Emergency Fund

Finally, just as every personal financial playbook needs a rainy day fund, so too does a small business. Keep this savings account separate so you don’t turn to it for standard expenses. Just as with a personal emergency savings fund, aim to save at least three to six months’ worth of expenses.